Recent Media Coverage for SÓ by Rhoda
Jun
August 2026
Launching SÓ by Rhoda has been an incredibly exciting journey, and I’m so grateful for the wonderful support the brand has already received across national and regional media.
From newspaper features to radio interviews and online coverage, every opportunity to share the story behind the collection has helped introduce SÓ by Rhoda to a wider audience.
Thank you to every journalist, editor and presenter who has taken the time to feature the brand.
THE SUNDAY TIMES
“Why spend two grand on a dress that’ll just hang in your wardrobe?”
A wonderful opportunity speaking to Sandra O’Connell on ‘How I Made It’ feature telling the story behind Designer Room — from spotting a gap in the market, to starting the business in 2017, launching Designer Outlet and, this summer, taking the next step with SÓ by Rhoda.
Me and My Money
A very personal conversation with Tony Clayton-Lee about the beginnings of Designer Room, building the business and why I still believe passionately in renting beautiful clothes rather than buying something to wear once.
Irish Times Magazine
“Rental ready”
So incredibly grateful to Deirdre McQuillan for this piece in the Irish Times Magazine
featuring the SÓ by Rhoda collection as Ireland’s first occasionwear label created exclusively for the rental market.
Sunday Independent – Life Magazine
It was a lovely surprise to see SÓ by Rhoda featured in Life Magazine in the Sunday Independent. National coverage like this is invaluable for an emerging Irish fashion brand, and I’m sincerely grateful for the support.
Read the feature →
Sunday Independent online link
Irish Examiner
The Irish Examiner featured SÓ by Rhoda in both its print edition and online, introducing readers to the inspiration behind the new Irish occasionwear label and its launch.
Read the article →
The Irish Examiner article
Clare Champion
As a proud Clare woman, it was especially meaningful to be featured in the Clare Champion and to share the story behind SÓ by Rhoda with readers back home.
Thank you to the Clare Champion for supporting Irish design and entrepreneurship.
Clare FM Interview
I was delighted to speak with Clare FM about launching SÓ by Rhoda, the inspiration behind the collection, sustainable occasionwear, and the journey from building Designer Room to creating my own label.
Thank you to everyone at Clare FM for such a warm welcome.
Listen to the interview →
Clare FM interview
Thank You
FROM ONE DRESS… TO ALL OF THIS
At the heart of Designer Room is still the same idea I had at the very beginning:
Why spend a fortune on a beautiful dress that may only be worn once?
SÓ by Rhoda is the next chapter of that story — beautiful statement occasionwear, designed with real women in mind, made here in Ireland and made to be worn, enjoyed and shared.
And to every woman who has rented from us, recommended us, followed us, sold through Designer Outlet or simply told a friend about Designer Room over the past eight years — thank you.
You helped build this.
Rhoda x
SÓ by Rhoda × Designer Room
Made in Ireland. Made to Share.